Month: September 2020

    Different Types of Live Streaming

    In the last few years, live streaming has turned out to be quite popular especially in countries like Singapore. In fact, there are even live streaming Singapore companies that offer live streaming services for their clients. Live streaming is a method of interacting with people all over the internet with some purpose in mind. It is the purpose that defines and differentiates one type of live streaming from the other. Basically, the following are some types of live streaming that generally occur today.

    Celeb Streaming
    This is done by popular personalities who like to connect personally with members of the audience. Such kinds of streams generally happen to be featured or get into trending lists as these are visible for thousands of viewers and watchers out there. It is excellent for a popular personality to interact with his / her viewers. It is a win-win situation for everyone. Given the fact that such viewers arrive from an already established group of followers or watchers, there is no hard work in building them. What a popular person really does is click on “Go Live” and then share their life and reality with the members of the audience. This is being done quite successfully by many singers, actors and also politicians. Publicists can schedule or stage these in order to boost their popularity or numbers.

    Recreational Streaming
    This one is done by those who want to do streaming simply because the option is there. What they are trying to do is establish a connection with the audience. Live streaming is the best way for them to do so, or so they feel. This can be useful for YouTubers who are long gone from their channel and like to make a comeback with a bang, and reconnect with the audience base that they have.

    Generally, these people like to stream themselves as they do things around their home, watch TV, drive around the road or allow viewers something as mundane as have a peek into what they are eating. This is usually done by many without a definite purpose in consideration. It is a fact that many people do this simply to get over their loneliness and have a social connection.

    Serious Streaming
    This is what is referred to as the “Live stream show”. It is done by live streamers who are serious and wish to provide viewers with a new reality and give them some happiness by giving a completely new experience to them. When it comes to this kind of streaming, no definite rules tend to exist. This is mainly due to the fact that the streaming show is centered around their creativity. Generally, these are intended to offer some type of entertainment. These may be for game shows or sunset scopes. Whether or not they make money out of this, such people love to use such types of streaming to connect with the world and give others something of value.

    Business Streaming
    These are done by people who wish to promote something, such as programs, books, internet marketing infomercials etc, so as to make money from the same. It is more or less push-selling a product or service, but involves the digital medium.

    Categories: General

    How to Get Tons of Traffic for your Ecommerce Site

    Let me know if this story sounds familiar to you. You may have just created your first ecommerce website after days and hours of hard work. This could be the culmination of your dream, following the conclusion of your expensive online course and lessons about how to make ecommerce sites and benefit from the current craze of online shopping. Then you sit back, relax and think that a whole new life of wealth and freedom, a destiny that is deliberately designed entirely by you, are going to come your way soon. You recall from the course that all this is possible since you committed the knowledge you’ve gained from the lessons to memory, integrated the various methods and concepts into your ecommerce site and took focused, directed, relentless action in implementing the ecommerce site.

    Then you wait relentlessly for the sales and profits to come. Days, weeks and possibly months go by, without a single sale in sight. You start to doubt yourself and ask what has gone wrong. Then, it hit you. What the thousand dollar course did not teach you was that you have to start bringing in traffic and leads to your ecommerce site before you can rake in the profits. So, let’s look at how you can get tons of traffic for your ecommerce site to generate huge profits.

    Email Marketing
    Electronic Direct Mail (EDM) or email marketing, as it is commonly known as, is a means to market your ecommerce site to leads or customers via email. The emails can be sent individually to each recipient or via mass emailing through the use of autoresponders.

    You can start by sending EDMs to your contacts, friends, family members, and loved ones, asking them to check out your ecommerce site. In addition, you can also ask them to tell their contacts, friends and family members to also visit your ecommerce site. Apart from that, you can have a newsletter or email signup form on your site, and offer an incentive such as a discount, to encourage visitors to sign up to your list. Once you have built up your list, you can start sending periodic email messages with valuable content and promotions, to entice your email subscribers to purchase from your site.

    Search Engine Optimisation (SEO)
    SEO is a process to rank your ecommerce website at the top of search engine search results for specific keywords that your potential customers search for each day. There are two main areas in SEO called onsite SEO and offsite link building.

    Onsite involves the tweaking of various aspects of all your ecommerce website pages to optimise them for search engine bots. Search engine bots are basically software designed by search engines to crawl through tons of webpages to look for content that is relevant to web users’ keyword searches. The various aspects of onsite SEO include the URL name, page title, page description, header tags, alternate image tags, page load speed, and keyword density.

    Offsite link building, on the other hand, involves getting quality backlinks for ecommerce site and money pages. You can approach owners of popular and high ranking blogs and websites from similar niches, and ask them to add backlinks to your site. Alternatively, you can get a professional SEO agency like to do it for you instead.

    Categories: General