Let me know if this story sounds familiar to you. You may have just created your first ecommerce website after days and hours of hard work. This could be the culmination of your dream, following the conclusion of your expensive online course and lessons about how to make ecommerce sites and benefit from the current craze of online shopping. Then you sit back, relax and think that a whole new life of wealth and freedom, a destiny that is deliberately designed entirely by you, are going to come your way soon. You recall from the course that all this is possible since you committed the knowledge you’ve gained from the lessons to memory, integrated the various methods and concepts into your ecommerce site and took focused, directed, relentless action in implementing the ecommerce site.
Then you wait relentlessly for the sales and profits to come. Days, weeks and possibly months go by, without a single sale in sight. You start to doubt yourself and ask what has gone wrong. Then, it hit you. What the thousand dollar course did not teach you was that you have to start bringing in traffic and leads to your ecommerce site before you can rake in the profits. So, let’s look at how you can get tons of traffic for your ecommerce site to generate huge profits.
Electronic Direct Mail (EDM) or email marketing, as it is commonly known as, is a means to market your ecommerce site to leads or customers via email. The emails can be sent individually to each recipient or via mass emailing through the use of autoresponders.
You can start by sending EDMs to your contacts, friends, family members, and loved ones, asking them to check out your ecommerce site. In addition, you can also ask them to tell their contacts, friends and family members to also visit your ecommerce site. Apart from that, you can have a newsletter or email signup form on your site, and offer an incentive such as a discount, to encourage visitors to sign up to your list. Once you have built up your list, you can start sending periodic email messages with valuable content and promotions, to entice your email subscribers to purchase from your site.
Search Engine Optimisation (SEO)
SEO is a process to rank your ecommerce website at the top of search engine search results for specific keywords that your potential customers search for each day. There are two main areas in SEO called onsite SEO and offsite link building.
Onsite involves the tweaking of various aspects of all your ecommerce website pages to optimise them for search engine bots. Search engine bots are basically software designed by search engines to crawl through tons of webpages to look for content that is relevant to web users’ keyword searches. The various aspects of onsite SEO include the URL name, page title, page description, header tags, alternate image tags, page load speed, and keyword density.
Offsite link building, on the other hand, involves getting quality backlinks for ecommerce site and money pages. You can approach owners of popular and high ranking blogs and websites from similar niches, and ask them to add backlinks to your site. Alternatively, you can get a professional SEO agency like 786SEO.com to do it for you instead.